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1. NO PURCHASE NECESSARY.
No purchase is necessary to enter or to win. A purchase will not increase your chances of winning. Void where prohibited 
by law.
2. GIVEAWAY DESCRIPTION.
D.G. Yuengling & Son, Inc. (“Yuengling”) and/or Ashley Advertising (“Agency”) shall conduct the AMERICAN 
FREEDOM CONTEST (the “Giveaway”). Yuengling or Agency will give away the Prize. Each person who participates 
in the Giveaway fully and unconditionally agrees to comply with and fully abide by these Official Rules and the decisions 
of Yuengling, whose decision shall be final and binding in all respects, concerning the Giveaway.
3. ENTRY PERIOD.
The entry period for the Giveaway begins on May 14th 2013 at 12:01 am Eastern 
Standard Time and ends on July 29th 2013 at 11:59 pm Eastern Standard Time or may 
be extended or shortened in Yuengling’ s sole discretion (“Entry Period”). Yuengling will be the official timekeeper for 
the Giveaway.
4. ELIGIBILITY.
The Giveaway is open to all legal U.S. residents of DE, NJ, PA, DC, MD, NY, VA, WV, AL, GA, FL, NC, SC, OH 
and TN. The age limit to participate in the Giveaway is twenty-one (21) years old or older. The following 
persons shall not be eligible to either participate or win prizes in the Giveaway: (a) any person who is a director, officer, 
employee, agent, franchise owner, shareholder, member, and/or principal of Yuengling or any of its respective divisions, 
parents, subsidiaries, affiliated companies, franchisees, distributors, wholesalers, retailers, suppliers, service agencies 
and/or independent contractors of any of the above organizations; (b) any person who is a director, officer, employee, 
agent, franchise owner, shareholder, member, and/or principal of any Giveaway Sponsor (as defined by these Official 
Rules) or any of their respective divisions, parents, subsidiaries, affiliated companies, franchisees, service agencies and/or 
independent contractors of any of the above organizations; (c) any person who is a director, officer, employee, agent, 
franchise owner, shareholder, member, and/or principal of any Prize Supplier (as defined by these Official Rules) or any 
of its respective divisions, parents, subsidiaries, affiliated companies, franchisees, service agencies and/or independent 
contractors of any of the above organizations; (d) any person who is an immediate family member (meaning either a 
biological or step mother, father, sister, brother, daughter, son, IRS dependent and/or spouse) of any person in any of the 
preceding ineligible person categories regardless of where they live or reside in the same household (and whether related 
or not) to any person in any of the preceding categories. Transfer of any Giveaway materials (including, but not limited 
to, raffle ticket) by any person in any of the preceding ineligible person categories to an eligible person is strictly 
prohibited and shall be void. Only one winner and one prize awarded per household. VOID WHERE PROHIBITED BY 
LAW.
5. HOW TO ENTER.
Text by wireless, SMS-capable phone the stipulated and advertised keyword in your geographic area for this program to 
the short code number, 74455. The text keyword is found on all sweepstakes point-of-sale materials. All entries are logged 
and inventoried by computer. You may not receive any notice that you have been entered. All entries must be received 
during the Entry Period. You may enter as often as you wish and are not limited to only one entry, however multiple 
entries from the same cell phone will not increase your chances of winning. You must be 21 years of age and text from 
your own cell phone. You may be required to prove ownership of the cell phone if you win. Your cell phone carrier’s 
standard text-message rates apply. There is no cost from Yuengling or Agency for texting to win. Other charges may 
apply; check your mobile plan for details. Available on participating carriers only. Important notice: Your wireless service 
provider may charge you for each text message you send and receive. Please consult your wireless service provider 
regarding pricing plans. 
You may also enter by submitting a 3” x 5” card with your full name, address, city, state, zip, cell phone or telephone 
number, email address, date of birth and the text keyword for your geographic area. All entries must be complete and 
legible to be valid. All incomplete/illegible entries are void. Mail your entry to: Yuengling AMERICAN FREEDOM 
CONTEST Giveaway, Ashley Advertising, 2825 Soni Dr., Trooper, PA 19403 (also referred to as “Agency”). Limit of 
one (1) entry per person. No mechanically reproduced or photocopied entry forms will be accepted. All text and mail-in 
entries must use the stipulated text keyword to enter this sweepstakes. Entries must be postmarked and received during the 
Entry Period. 
All entry materials become the property of Yuengling. Yuengling is not responsible for incomplete, inaccurate, lost or 
illegible entries.
6. CONTINUAL/TRANSMISSION USE.
Yuengling may from time to time text you specials, offers, features, promotions or advertising that it deems appropriate. 
By entering this Giveaway you agree to these terms and conditions and agree to accept such text messages. Participants 
will be provided an option to opt out of any additional text messages. It is the participants’ responsibility to opt out of 
receiving any additional text messages when prompted. 
7. DRAWING/GENERAL CONDITIONS.
Winners will be selected within approximately seven (7) days from the expiration of the Entry Period in a random 
computer drawing conducted under the supervision of Ashley Advertising. Winners will be notified by a text message to 
the cell number the Winner used when the Winner entered by text or at the cell phone number or e-mail addresses 
provided in a mail-in entry. The Agency will attempt to contact the potential Winner by these methods only. The 
Winner will be required to sign and return (via certified mail) an Affidavit of Eligibility, Waiver and Release and a W-9 
Federal I.D. form, post marked within seven (7) days of receipt of notification of winning, failure to do so constitutes 
forfeiture of the Prize and the Prize will be awarded to an alternate Winner. In the event that the Winner selected cannot
be confirmed and verified the Prize will be awarded to another participant. Sponsor reserves the right and insists that the 
Winner present valid state photo identification proving they are 21 years of age or older and their identity. If the Winner is 
employed during this contest they must also prove to the Agency their place of employment. If prize notification is 
unsuccessful, or in the event of non-compliance with any of these rules, regulations, terms or conditions, the prize will be 
forfeited and an alternate Winner may be selected from the remaining eligible entries. By entering the sweepstakes by text 
or mail the entrant or Winner is agreeing to all these rules. Sponsor reserves the right to void any entry or Winner not in 
compliance with the rules stated above or below. Prize acceptance constitutes permission by the Winner (except where 
prohibited by law) to use, print, publish and broadcast in any media at any time, the Winner’s name, photograph, identity, 
portrait, voice, likeness and biographical information for publicity purposes without additional compensation or review. 
8. PUBLICITY RELEASE.
By entering the Giveaway or accepting any Prize under the Giveaway, a winning participant expressly agrees to the use 
by Yuengling, the Sponsors, and/or the Prize Suppliers and their designees of the winning participant’s name, 
biographical information (city and state), picture, portrait, voice, quotes, comments, image, and/or likeness for the purpose
of advertising, trade or sweepstakes without further compensation, notification or consideration in any and all media now 
known or hereafter developed throughout the world, in perpetuity, unless prohibited by law. Any and all prizes awarded 
shall be subject to verification of the participant’s eligibility and compliance with the terms of these Official Rules by 
Yuengling.
9. PRIZE.
Winner will receive one (2) TEN THOUSAND DOLLAR MERCHANDISE CREDIT TO TREASURE COAST HARLEY DAVIDSON. Each market listed has its own prize, prizes may vary. Some may include additional items. (The “Prize”). Limit one Prize per household for the Giveaway. Yuengling assumes no liability or responsibility in connection with the safety or performance of the Prize awarded hereunder nor in connection with any warranty or representation therewith. Prize may not be redeemed for cash. 
No substitutions of the Prize by winner is permitted. Yuengling reserves the right to substitute a prize of equal or greater 
value for any reason in the sole discretion of Yuengling if the Prize is unavailable for any reason. In no event will 
Yuengling award more prizes than are provided for in these Official Rules. As set for the below, the winner will be 
responsible for taxes associated with the prize and/or other costs related to title transfer and delivery. 
10. Taxes, Other Costs and Miscellaneous. 
Any and all applicable federal, state and/or local taxes (which may include, without limitation, sales tax, transfer tax and 
income tax) as well as associated fees will be the sole and exclusive responsibility of the winning participant. The 
winning participant will be required to give their social security number in order to prepare any necessary tax forms, and 
must further sign and deliver any and all necessary documents to complete the transfer of any prizes to be awarded. 
Winner shall be responsible for any sales taxes or other taxes due as required by law. 
11. No Assignment. 
No assignment and/or transfer of any kind of any prize, alternative prize or other substitution is permitted in the absence 
of Yuengling’s express written consent (which shall be in Yuengling’s sole and exclusive discretion), and any such 
prohibited assignment and/or transfer shall be void.
12. Consent to Official Rules/No Waiver. 
Participation in the Giveaway constitutes each and every participant’s understanding of and full and unconditional 
agreement to and acceptance of these Official Rules. Yuengling reserves the right at its sole discretion to disqualify any 
participant that Yuengling determines to be in violation of any term contained in these Official Rules. The decision 
and/or action of Yuengling not to enforce a specific provision of these Official Rules does not constitute a waiver of any 
provision herein or of these official rules in general, and shall not prohibit Yuengling from proceeding and/or enforcing 
these Official Rules in the future. Yuengling may enforce these Official Rules cumulatively, meaning singly, 
concurrently and/or in any such manner as Yuengling sees fit without waiving them in any capacity.
13. No Warranties/Indemnity. 
Yuengling, the Sponsors, and the Prize Suppliers make no warranties, and hereby disclaim any and all warranties, express 
or implied, concerning any prize furnished in connection with the Giveaway. WITHOUT LIMITING THE 
GENERALITY OF THE FOREGOING, ANY AND ALL PRIZES AWARED SHALL BE PROVIDED “AS IS” 
WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND YUENGLING, THE SPONSORS 
AND THE PRIZE SUPPLIERS HEREBY DISCLAIM ANY AND ALL WARRANTIES, INCLUDING, BUT NOT 
LIMITED TO, WARRANY OF TITLE, ANY EXPRESS WARRANTIES, THE IMPLIED WARRANTIES OF 
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT. In no event 
will Yuengling, the Sponsors, and/or Prize Suppliers be responsible or liable for any damages or losses of any kind, 
including direct, indirect, incidental, consequential or punitive damages arising out of, in connection with, or in any way 
related to:
a. Any person’s participation in the Giveaway, including but not limited to inaccurate, incomplete, 
lost, late, or illegible entries;
b. Late, lost, delayed, damaged, misdirected, undelivered, stolen, incomplete, illegible, 
unintelligible, or postage-due notices, entries, release forms, email, affidavits or other 
correspondence or mail;
c. Access to and use of any and all of Yuengling’s web sites, including downloading from or 
printing material downloaded from any and all of Yuengling’s web sites;
d. Acceptance, use or misuse of any prize;
e. Any condition caused by events beyond the control of Yuengling, the Sponsors and/or the Prize 
Suppliers that cause the Giveaway to be disrupted and/or corrupted;
f. Any printing or typographical errors in any materials associated with the Giveaway and/or 
Sweepstakes. 
Yuengling reserves the right, in its sole and complete discretion to suspend or cancel the Giveaway at any time. 
Further, and without limitation of any of the foregoing, by participating in the Giveaway each participant agrees to release 
and hold Yuengling, the Sponsors and/or the Prize Suppliers and the employees, officers, directors, shareholders, agents, 
representatives, successors and assigns of the foregoing entities, including their parent companies, affiliates, subsidiaries, 
advertising and promotion and fulfillment agencies and legal advisors, harmless from any and all losses, expenses 
(including all legal fees), costs, damages, rights, claims and actions of any kind in connection with the Giveaway resulting 
from acceptance, possession or use of any prize, including without limitation personal injury, death and property damage 
and claims based on publicity rights, defamation, or invasion of privacy.
14. Odds of Winning. 
The odds of winning are dependent upon the amount of entries into the Giveaway. 
15. Definitions. Unless otherwise specifically provided in these Official Rules, the following terms as used in these 
Official Rules shall be defined as follows:
(a) Prize Supplier - Any person, entity, firm, association, and/or organization (including his, her or 
its employees, officers, directors, shareholders, agents, representatives, successors, assigns, parent 
companies, affiliates, subsidiaries, advertising, promotion and fulfillment agencies and legal 
advisors) that provides any tangible or intangible property (whether real or personal), rights 
and/or otherwise to be awarded as prizes in connection with the Giveaway.
(b) Giveaway Sponsor or Sponsor – Any person, entity, firm, association, and/or organization 
(including his, her or its employees, officers, directors, shareholders, agents, representatives, 
successors, assigns, parent companies, affiliates, subsidiaries, advertising, promotion and 
fulfillment agencies and legal advisors) who provides any sort of consideration (whether 
monetary or not) to Yuengling in return for any sort of advertising rights or other consideration in 
connection with the Giveaway. In addition, any person who is a director, officer, employee, 
agent, franchise owner, shareholder, member and/or principal of Yuengling or in any of its 
respective divisions, parent, subsidiaries, affiliated company franchisees, distributors, 
wholesalers, retailers which sell Yuengling products, suppliers, service agencies and/or 
independent contractors of Yuengling or the Agency. 
16. ARBITRATION / CHOICE OF LAW.
Except where prohibited, entrants agree that any and all disputes, claims and causes of action arising out of or connected 
with this Giveaway shall be resolved exclusively by arbitration pursuant to the rules of the American Arbitration 
Association then effective, and any and all claims, judgments and awards shall be limited to actual out-of-pocket costs 
incurred by entrant with regard to this Giveaway, but in no event attorneys' fees, punitive, incidental, consequential or 
other damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these 
Official Rules, or the rights and obligations of entrants and Yuengling in connection with the Giveaway shall be governed 
by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without giving effect to any choice 
of law or conflict of law rules or provisions that would cause the application of the laws of any jurisdiction other than 
Pennsylvania. Schuylkill County shall be the exclusive forum for any dispute relating to these Official Rules and/or this 
Giveaway. All participants and winners agree, by their participation in the Giveaway, to submit to personal jurisdiction in 
Schuylkill County. 
17. SEVERABILITY.
The invalidity or unenforceability of any provision of these Official Rules shall not affect the invalidity or 
unenforceability of any other provision so long as the general intent of these Official Rules remains in effect. In the event 
that any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in 
accordance with their terms as if the invalid or unenforceable provision was not contained therein.
18. OFFICIAL RULES.
For a copy of the official rules, send a self-addressed, stamped #10 envelope postmarked by 10/31/13 to: Yuengling
AMERICAN FREEDOM CONTEST Sweepstakes Rules Request/Ashley Advertising – 2825 Soni Drive Trooper, PA, 
19403. Yuengling reserves the right to change, alter, or amend these Official Rules as necessary, in its sole discretion, to 
ensure the fair administration of the Giveaway or to comply with applicable law.
19. WINNER LIST:
For the name of the winner, send a separate, self-addressed, stamped #10 envelope postmarked by 12/01/13 to: Yuengling 
AMERICAN FREEDOM CONTEST Sweepstakes Winner List/Ashley Advertising – 2825 Soni Drive, Trooper, PA, 
19403
20, ADDITIONAL TERMS.
Potential winners may be required to provide Sponsor with proof that he/she is the authorized account holder of the cell 
phone number associated with the winning entry. Sponsor reserves the right to prohibit the participation of an individual if 
fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein 
or with any provision in these Official Rules. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY 
DAMAGE ANY WEB SITE/PHONE SERVER OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION 
OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAW AND, SHOULD SUCH AN 
ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR RESERVES THE 
RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH 
INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Proof of submission of an entry will not be 
deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any typographical, technical, or other error in the 
Sweepstakes offer, administration of the Sweepstakes or in the announcement of prize winners. In the event of a 
printing/production/typographical error, irregular or invalid code/message or equipment error, neither D.G. Yuengling & 
Son, Inc., its parent companies, their distributors, alcohol beverage retailers, affiliates, subsidiaries, advertising and 
promotion agencies, or their respective agents or agencies shall have any liability. In no event will more than the number 
of prizes stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent (or more claims are 
received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the 
intended number of prizes through a random drawing from among all eligible prize claims received. In the event Sponsor 
is prevented from continuing with the Sweepstakes or the integrity and/or feasibility of the Sweepstakes is severely 
undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, 
explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war 
(declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, 
order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause 
not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor shall have the right, 
in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without any further obligation. 
If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted on 
www.yuengling.com. In the event of cancellation, Sponsor will award the prizes in a random drawing from among all 
valid and eligible entries received up to the time of such cancellation, providing a sufficient number of entries are 
received. By participating in this Sweepstakes and submitting an entry, each entrant agrees: (i) to be bound by these 
Official Rules, including all entry requirements; (ii) to hold Sponsor, its representatives, directors, officers, agents, 
divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, employees and assigns 
(collectively, the “Released Parties”), harmless against any and all claims, injuries, damages, losses and liability that may 
occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any 
prize or any travel or activity related to the receipt or use of any prize; and (iii) that Released Parties have neither made 
nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or 
in law relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular 
purpose. Winner, by acceptance of a prize, grants to Sponsor and its designees the right to use winner's name, address 
(city and state of residence), photograph, voice, statements and/or other likeness and prize information in perpetuity for 
purposes of advertising and trade in any and all media now known or hereafter devised, throughout the world, without 
further compensation, or consideration, notification or permission, unless prohibited by law. As a condition of 
participating in this Sweepstakes, each entrant agrees that any and all disputes, claims and causes of action arising out of 
or connected with this Sweepstakes or the prizes awarded shall be governed by the laws of the State of Pennsylvania 
without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved 
between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, 
without resort to any form of class action, exclusively before a court located in Schuylkill County, Pennsylvania. Further, 
in such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to 
claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual 
out of pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to 
have damages multiplied or increased. In the event there is a discrepancy or inconsistency between disclosures or other 
statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules 
shall prevail, govern and control.

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